Member Blog: Why More Siouxlanders Are Turning to a Travel Advisor (And Why It Matters More Than Ever)

If you’ve ever spent hours jumping between websites, comparing prices, reading reviews, and still questioning whether you’re making the right choice, you’re not alone. Planning travel today isn’t as simple as it used to be. What once felt straightforward has become increasingly complex, with shifting prices, layered policies, and details that aren’t always clear until it’s too late.

The internet has made it easier than ever to access travel options, but it hasn’t necessarily made it easier to make confident decisions. In many cases, it’s done the opposite. Travelers are left sorting through endless choices without knowing which ones truly fit their needs, and when something goes wrong, there’s often no clear support system in place.

That’s where working with a travel advisor becomes valuable—not just as a convenience, but as a resource.
One of the biggest misconceptions is that using a travel advisor costs more. In reality, most travel products you see online already include a built-in commission structure. Whether you book it yourself or work with an advisor, that cost is typically already there. The difference is that when you work with a professional, you’re actually getting guidance, support, and advocacy throughout the entire process.

Planning the right trip goes far beyond simply making a reservation. Every destination, cruise line, resort, and supplier has its own strengths, limitations, and ideal type of traveler. Matching the right experience to the right person takes more than a quick search—it takes familiarity, attention to detail, and an understanding of what matters most to each client. From coordinating flights and transfers to ensuring accommodations align with expectations, the goal is to create a seamless experience from beginning to end.

We’re seeing more travelers in our local community recognize that value. Families are planning large, multi-cabin cruises years in advance to secure the best options. Others are checking off bucket-list destinations like Alaska with carefully planned itineraries. Some are even coordinating surprise trips for special occasions, knowing that every detail is being handled behind the scenes. These are not one-size-fits-all vacations—they’re personalized experiences built with intention.
At the same time, many of the “deals” travelers encounter online come with important limitations. Promotions often include blackout dates, limited availability, or restrictions that aren’t immediately obvious. In many cases, similar offers are recycled month after month with different wording, creating the illusion of something new. Without someone reviewing the details closely, it’s easy to overlook the fine print that can impact the overall experience.

What most people don’t see is what’s happening behind the scenes. As a travel advisor, I have the ability to run thousands of rate combinations across multiple suppliers in a matter of minutes, ensuring my clients are consistently getting the most competitive pricing available—without needing coupon codes or navigating confusing restrictions. Beyond pricing, many of my bookings include added value that isn’t always visible online, such as hotel credits, complimentary breakfast, early check-in, or late check-out. It’s not just about finding a deal—it’s about making sure the overall experience delivers more.
And while no one plans for things to go wrong, travel does come with its share of unpredictability. Flights can be delayed, weather can disrupt plans, and occasionally suppliers make mistakes. When that happens, having someone who already knows your itinerary and can step in quickly makes a significant difference. Instead of navigating customer service channels alone, you have someone advocating on your behalf to resolve the issue as efficiently as possible.
Ultimately, working with a travel advisor is about more than just saving time and money. It’s about creating confidence in the decisions being made and ensuring that each trip is set up for success. It allows travelers to focus less on logistics and more on the experience itself.
For anyone considering their next trip, the best place to start is simply with a conversation. You don’t need to have every detail figured out. Sharing what you’re hoping to experience and what matters most is often all it takes to begin shaping a trip that truly fits.

Brian Van Buskirk - LuxRally Travel Advisor
bit.ly/travelwithbrian - (515) 468-2229
"Free to use, global contacts, private rates, and always at your service"